How to Pitch Music for Sync
Pitching your music for sync is both an art and a strategy. You may have the perfect track for a film or series, but if the way you present it doesn’t resonate, it’s unlikely to get placed. Music supervisors, editors, and producers are constantly flooded with submissions, so your pitch needs to stand out for the right reasons—clarity, professionalism, and relevance.
Start by doing your homework. Don’t send your music out blindly. Instead, research the kinds of projects your sound is best suited for and identify the people behind those projects. If you’re into atmospheric indie rock, target films or shows that lean into emotional storytelling. Watch the credits. Make a list of music supervisors and production companies, and understand what kind of work they typically take on. A well-informed pitch always beats a generic one.
When you’re ready to reach out, keep it short and tailored. Your email should introduce who you are, what kind of music you make, and why you’re reaching out—all in a few concise lines. Include streaming links only (no downloads), and select 1–3 tracks that you believe align with the person’s current or past work. Make it as easy as possible to listen and understand your sound quickly. If your music has been placed before, or if a track was custom made for sync, mention it briefly. Don’t overexplain—let the music speak.
Clarity in your files matters just as much as clarity in your message. Your tracks should be properly labeled, and you should have instrumental versions ready to go. Include your contact info and metadata on all files. If you co-own rights with collaborators, be transparent about the splits and confirm that everyone has agreed to license the track. People in this world move fast—if you can’t clear a track quickly, they’ll move on.
Follow-up should be polite and occasional. If you don’t hear back, it’s not always a no—sometimes it’s just not the right time. Touch base every few months if you have new material or if you’ve seen a project that feels like a perfect fit. Sync is a long game, and relationships often matter more than a single submission.
Increasingly, supervisors are discovering music through platforms where they can search by vibe, emotion, or scene type. Being part of a curated, searchable system puts your music in front of the right people without needing to pitch manually every time.
That’s why platforms like SyncIt are useful. SyncIt allows your music to be found based on mood and creative context, not just genre or artist name. So even when you're not actively pitching, your music is still working behind the scenes—ready to surface when someone types in exactly the kind of moment your track was made for.
