How Do Artists Get Sync Placements?

Getting your first sync placement can feel like breaking into a locked room—but with the right preparation and exposure, artists at any level can land their music in film, TV, and beyond. It’s not about who you know (at least not always)—it’s about what you’ve built and how accessible you’ve made it for decision-makers.

The most essential step is making sure your music is syncable. This means high-quality production, multiple versions (including instrumental), and zero clearance issues. If you sample other artists, or if your collaborators aren’t aligned on licensing, your track likely won’t be usable. Supervisors don’t just want great songs—they want music that’s easy to license with no legal complications.

Once your music is ready, visibility becomes the key. Many artists get their first sync placements through music libraries, sync agencies, and platforms that specialize in connecting artists with content creators. These channels are used by supervisors to quickly find music that fits their scene, mood, or project. Submitting to the right libraries, especially non-exclusive ones early on, can help get your foot in the door.

Networking helps too—but it doesn’t have to mean chasing people or spamming inboxes. It can be as simple as sharing your sync-ready tracks on the right forums, answering music briefs, or staying active in communities where supervisors and music editors hang out. Sync is a relationship-based industry. The more people trust that you can deliver great music, quickly and professionally, the more likely they are to reach out again.

Artists also land placements by writing specifically for sync. This doesn’t mean changing your entire sound—it means creating tracks with clear emotional arcs, dynamic pacing, and lyrics that are broad enough to support different narratives. Think about what kind of scenes your music would pair with: tension, release, hope, nostalgia. Writing with those moments in mind gives your music a higher chance of connecting.

Many placements happen quietly, through search—not pitches. That’s why discovery platforms are becoming a crucial part of the process. When your track is uploaded, tagged properly, and housed in a system that understands mood and story, it stands a better chance of being found by someone looking for exactly what you’ve created.

SyncIt is one such platform. It’s built to meet creators where they are—and meet supervisors where they search. Artists don’t have to chase placements. Instead, their music becomes part of a conversation—one that starts when a filmmaker types in “dreamlike instrumental with a hint of tension,” and finds a track that fits perfectly.