About SyncIt
SyncIt is a creative technology company building AI tools for music, sport and the wider creative economy.
SyncIt was founded by Nathan Duvall, an artist and producer with billions of streams and one third of Disciples. Cofounder Patrick Patrikios leads creative strategy and brand partnerships, and has worked with Britney Spears, Susan Boyle, Giorgio Moroder and many others. Rav Kumar, a music producer and songwriter with hundreds of millions of streams, built SyncIt’s products and leads all tech and product. Between them, their work has passed 8 billion streams, and the core team all come from creative backgrounds. Together they’ve taken SyncIt from an AI music licensing marketplace to a creative technology company building AI tools for music, sports and fan activation.
After 20 years in the music industry, we’ve seen the same problem from every angle. Music is powerful, but the tools around it are outdated. Discovery is scattered, understanding a track is still done by hand, and turning music into results (engagement, content, partnerships and licensing) takes too long. SyncIt exists to modernise that.
We build practical products that help brands, rights holders and creators create, understand and activate music in new ways. That covers everything from experiences and engagement tools for fans to music intelligence that makes catalogues searchable, contextual and ready to use.
Our work spans the full journey: generation and creation, metadata and understanding, and storytelling across media. We’re not tied to a single product. We keep developing new tools that B2B and B2C partners can license across sport, entertainment and the wider creative industries.
We’ve partnered with leading brands and platforms, and we keep working with ambitious teams who want to build where music, culture and technology meet.
Our mission is to modernise how the world creates, understands, and activates music across the creative economy.
Meet the team
CEO & Founder
2nd time founder, 1 successful exit. 50M+ records sold, 2Billion+ streams. VMA winner, double Brit Award nominee. Nathan is an artist, producer and one-third of Disciples, with 15+ years experience in music production, publishing and label services.
Chief Creative Officer & Cofounder
Sound Designer for McLaren, Hyundai & Octopus Energy. Wired's 40 under 40 most influential person. Patrick is a record producer who has worked with the likes of Britney Spears, Susan Boyle and Giorgio Moroder, and also provides music for YouTube's sync catalogue.
Chief Tech & Product Officer
Leads product, AI and the full-stack build across all products. Rav heads product strategy and development across AI, music, content creation and fan and customer data, and deployment across teams.
Advisor
A serial entrepreneur and partner in several VC funds. Previously board member at Spotify and Summly. Partner and cofounder SparkLabs Ventures.
Advisor
Cofounded Cashcade, which grew FoxyBingo into the UK's leading online bingo brand, and Gaming Realms plc, home of the Slingo brand. Formerly MD of Betting & Gaming at News UK. Now Executive Chairman of Jogo Global.
Operations Officer
Previous experience at the United Nations Development Program and at Meezan Bank. A recent graduate from Queen Mary, University of London and City St. George's, University of London.
FAQ
Fanthem is SyncIt’s lead product: an enterprise platform where fans make team-branded anthems, and the club or brand gets first-party fan data and a revenue share.
In minutes, starting from their own voice, a chant or upload, custom lyrics, or a historic moment for the team. Fanthem turns it into a team-branded track they can share.
The club or brand owns the result. Campaign music made with Fanthem is cleared for commercial use.
Yes. Breakout fan anthems can go to official release through the SyncIt label and distribution arm.
Every deployment follows the same motion. It starts as a paid proof of concept with one club, league or federation, converts to a 12-month enterprise licence plus revenue share, then expands to more teams in the league, music for its sponsors, and SyncPulse and SyncChain.
One league or federation agreement can open Fanthem to its clubs and sponsors. It’s the same platform configured for each client, so every deal is a deployment rather than a custom build.
Clubs keep their fan data. SyncIt keeps only the aggregated insight, which makes the product better for every club that follows.
Campaign music in seconds, cleared for commercial use: 15 to 90 second stings, beds, reels, walk-ons and campaign tracks.
Fanthem Studio runs a governed workflow (brief, generate, curate, export) with brand dictionaries and approval layers.
Yes. SyncIt makes music for sport and brands with AI, and owns the rights infrastructure underneath it: SyncPulse for metadata and SyncChain for ownership.
SyncChain shows who owns a song in seconds (writers, publishers and PRO splits), and SyncPulse turns raw audio into searchable metadata. As AI music grows, clean metadata and clear ownership are permanent compliance needs.
A platform in development where creators and rights holders can opt in to host their catalogues for AI training. Technology and data companies license that music, and creators are paid fairly. It replaces our earlier music licensing marketplace.
Taking part will be opt-in only. Register your interest through our contact form.
Our metadata layer. Raw audio in; searchable mood, scene, tempo and key out, with sync-ready descriptions and CSV / JSON export.
Our rights layer. It shows who owns a song in seconds (writers, publishers and PRO splits) by searching societies, DSPs and back-end sources in one place.
Yes. Both are live and tested. Get in touch to find out more.